Like any other traditional aspect of marketing, the objectives of online marketing are also concerned with finding a higher profit on the least investment possible, even in some cases; people earn a substantial amount by just investing a little time.
Blogging is one of the crucial marketing tools that can be used to attract traffic, which ultimately leads to sales. The other tool that can be used is PPC advertising. Besides the businesses, there are independent bloggers, or low earning businesses, which need ways to monetize their blog.
There were traditional ads, which people would let display on their blog, and would earn from every click those ads received. Besides traditional ads, a new type of ads has also been introduced; it is called the ‘in-text links’. The lines below give a detail of what in-text links are and there characteristic features.
- In-text links are the ads that can be embedded right into the content, behind the keywords that attract the most user attention.
- The traditional ads are only displayed in the confined ads space, whereas, in-text links are a part of text.
- Some banner ads appear in the middle of the text, so a reader can scroll them down, on the other hand, in-text links are not ignored like banner ads.
- In-text links appear in such places within the text, where a reader does not expect them to be, thus more chances of grabbing users attention.
- These ads also do not annoy the reader, as the link would only appear when a reader hovers over the link containing word.
However, when these ads are misused, they can also lead to irritating reader a lot, which surely is not the objective of internet marketing.
The thing you need to do in order to avoid making in-text irritable is to use them less. The more you use them the more irritating it gets for the reader, neither should the number of the ads be too less. The two situations with their possible drawbacks are discussed below:
- If the number of ads is in excess to the desired amount that would give you monetary benefits, then it would ultimately lead to devaluation of your website or blog. Because excessive links in the text will be a temptation for the reader, and the more temptation, the more a reader is probable to go to the link and leave your website.
- Secondly, if the number of ads on your website is low, and you are receiving a huge influx of traffic then you won’t be able to monetize on the traffic you receive. All the traffic received by you would, just be a loss of potential earning.
In short, you need to find an ideal number of ads, which monetizes your blog or website, without devaluing it.
- Once the code is entered, the tracking is set.
2. Integrating Google Analytics:
Once the code is installed and has started working, you will immediately be able to view the tracking. You can get hold of the data, in the Customer Variables tab that could be found under the Demographics heading in the Audience tab. However, the data can be best viewed if you setup the Custom Segments, which will enable you to compare and contrast the visitors logged in from Facebook to the regular visits your website receives. The custom settings can be changed under the ‘Advanced Settings’ tab. Such advanced maneuverability definitely adds to the efficacy of social media marketing of an online marketing firm.
In short, getting hold of the information about the visitors logged in to Facebook when visiting your website, can help a great deal in analyzing the behavior and the demographics of the audience, thus leading to an effective social media strategy.