Eventually, whatever we do as a B2B professional, we do it for the sake of generating B2B sales. Which in turn, increases the company’s revenue growth.
Whether you’re B2C or B2B, a personal website of the brand is necessary to make people aware of the brand and it’s products or services. Online visibility of a brand establishes the presence of a brand.
A website can contribute a lot to your business, if you have your website designed greatly. But what if there’s no visibility. You must make it sure that your users are able to find it.
For once, B2C brands can establish its presence without creating a website but for B2B it’s as essential as oxygen for life.
Therefore, the very first task of any B2B business would be to create a website and make it visible to their users. If the website is not visible to them or if they are struggling with finding your website then you must work on increasing your website visibility.
Now the question arises, how will you increase the visibility. Through search traffic? Search traffic only directs numerous unique visitor among which some may be useful while other may not be. There are many SEO tools that will help you increase your visibility by ranking your website high in the search engines.
But SEO too have some rules. You need to make some or many changes in your website which is not possible overnight. Here we have some quick ways that will help you increase your B2B business visibility online.
1. Grow Your Presence With Targeted Content
Not only for this particular thing but whenever you produce content, make sure it’s targeted. Because targeted content is a way to success. It fulfills your purpose of creating content.
A targeted content is a content that is personalized and speak to a specific person, a potential buyer with a specific need at a specific point in the journey of your potential buyer.
A targeted content demonstrates the deep understanding of your potential audience and their status on their way down the path to purchase. Therefore, you must ensure that you’re producing targeted content.
A targeted content will raise awareness, promote discovery, foster comparison and encourage sales.
2. Use Social Media To Know More About Your Competition
Social media has always been the best way to find about your competition. Social media is a channel where people can be heard of talking about brands, benefits offered, comparison with their competition etc. This way you can know about your competitor and can get to know what tactics are they using to gain the fame among audience. I don’t ask you to copy their strategy but you can know what exactly works and what doesn’t work.
Therefore, B2B companies must use social media to spy on their competitors. LinkedIn is the best platform for B2B companies as it’s the world’s largest professional network.
3. Add CTAs And Images
CTAs and images make your website look nice and are a good thing to attract visitors. Adding enthralling CTAs, add value to capturing leads. At the other hand, we are aware of the importance of visuals and its impact on human brain. Images not only make greatly impacts human brain but such contents are also awarded by the search engines.
4. Simplify Your Navigation
Sometimes navigation gives users a very hard time. Just because they want to know something, they need to work hard to get what they need. Therefore, if your navigation bar is cluttered with too many links then chances of visitors leaving your website is very high. Instead, they will rush to some other websites.
To avoid this situation, you can shorten the options and make more important pages more visible.
5. Add Alt Text And Image File Names
Alt text is an HTML code that acts as a description for an image. When you add alt text to your website pictures, search engines easily understand your content which, in turn, help internet users to find the images they are looking for immediately which is great for your SEO and assisting your web copy.
Additionally, creating image file names can help to provide your images with necessary context. Images where alt text isn’t needed, in such cases image’s file name is used by search engines to help searchers find what they need.
6. Improve Your SEO
SEO ensures that your website is higher on the list of search engines if somebody searches for something related to your offerings. SEO lets your potential clients or customer discover your products or services and give you an opportunity to attract them organically.
One of the greatest advantages of doing SEO is that, if done properly, it can bring your more qualified leads.
7. Remove Or Fix Dead Links
Dead links not only frustrate your visitors but it also harms your SEO rankings. Because dead links can lower your quality score with search engines. Finding and fixing those dead links aren’t that difficult as much as you think. In fact, it’s easier than it can be thought of. If you use correct tool, dead links can be spotted and fixed easily and quickly.