Your company is successfully running now and you are finally ready to share the story of your brand beyond your grandma’s kitchen table. Or you’ve already started to promote your product but didn’t find that scheduling, trading media hits and pitching – not to mention answering to those tricky journalist queries – is a bigger undertaking than you might have thought.
At this point, it’s time to call professionals. PR agencies are fantastic resource for growing business owners. It’s their work to handle, the journalists, media outlets, and industry influencers who you want to come in front of, and they can assist you in navigating nuances, which exist in promotion world.
However, hiring a public relation agency for your business can be a thoughtful decision. There is no surety that a PR firm will give the required outcomes and expenses can be very high. However, a successful entertainment PR campaign can assist in expanding your business in a way that you could never do on your own. There are many entertainment agencies in Los Angeles that can help you in business promotion.
Points to keep in mind before hiring a PR firm
- Preferring Quantity over Quality
One major misconception that businesses have about promoting brand is that more means better. However, this is not the case. When it’s about sharing your fable with media outlets, you desire to pay attention to interviews and securing mentions with the ones who will not only give the largest audience, but who speak best to the target audience.
For example, four stories in the “Automobile” section of the leading newspaper will not do much good if you are owner of a restaurant. Likewise, even a small article in the same newspaper “Dining Section” is likely to give you more suction than five stories by regional food bloggers. A good PR agency will work with you for securing meaningful interviews of your brand- not with lots of media that have only small affects on your bottom line.
- Enquire About Team
This is important because PR agencies generally arrange small trams for every client, so you are likely to work with several people. Therefore, it’s important firstly to find out who is your prospective point of contact. Moreover, you will also require minimum one industry expert in your team having strong relationship with the influencers and journalists you are targeting. Some might have good contacts with leading news channels, so decide accordingly. Entertainment agencies Los Angeles has team of individuals with experience in different domains.
- Measure Achievement
Analytics is answer of how you measure success. Your PR agency should be providing you with some combination of weekly, daily, and monthly reports which give comprehensive details covering your industry and brand.
Rogers & Cowan is one such leading marketing communication and entertainment PR agency that connects brands with consumers, media, and influencers that matter. With its presence in New York, Los Angeles and Florida the services it provides vary from offering music launches, entertainment initiatives, film complains and festival support, television campaign and tune-in PR, talent representation and PR, digital and social entertainment etc. You can checkout more details at rogersandcowan.com