SERPs or Search-engine Results Pages is really becoming a sought out place for the various companies who are trying to capture bigger online audiences. Whatever is the business big or small, everyone wants to be in the few positions that are on top of the SERPs. Now big companies have a lot of experience in the market while also have tons of inbound links due to which they always appear on top of any search results.
The best part of search-engine optimization (SEO) is that it has evolved a lot and now doesn’t depend on the volume a particular company has like the inbound links but it’s about giving the searcher most apt and relevant information to the search. You can really use this to your advantage as freelance SEO Singapore brings you some interesting ways to cut through the competition.
One of the best ways to increase your online visibility is through specializing in a particular skill rather that a broad range of spectrum of businesses. For e.g. if you have listed yourself online doing several business like supply, construction, maintenance and overhaul then your visibility would not be high while if you focus on a particular business more say construction then your visibility in that would increase as when people would search for construction your site would appear amongst the top.
You can also engage in SEO strategy of using keywords having a long tail. Using long tail keywords there will be a minimal risk to your rank in search space and by using very popular keywords you would have maximum probability for online visibility. Google works in a way such that long tail keywords are searched first like “how to remodel the patio of backyard” than the smaller keywords like “patio remodeling”.
You can easily rank very high in search spaces using Long-Tail keywords than what you would be ranked using short ones. Long tail keywords are really valuable for startups or small businesses to capture top position in search spaces. You can easily search for popular long tail keywords using the google webmaster tools. Also make sure that if you are a growing business then always nurture your personal presence to boost the SEO rankings. Freelance SEO Singapore advises you to boast your online presence through social-media presence and you will automatically rank higher in the google search space raknings.