Do you know?
- 65% business decision makers visit the marketer’s website after watching the respective brand’s video. (ComScore)
- Video is shared 1,200 times more than both links and text combined. (Simply Measured)
- An average video keeps up to 37% viewers engaged till the end. (Vidyard)
- 56% of businesses use an explainer video on their homepage. (Wyzowl)
- 84% consumers are convinced to purchase after watching a brand’s video. (Wyzowl)
- 63% businesses are using videos as marketing tools. (Wyzowl)
In the light of these facts, it is evident that video is rapidly growing in popularity and proving itself a critical tool for marketers with having a positive impact on SEO as well.
Consequently, marketers are recognizing the need to deliver the content by using a wide variety of media that has driven the increased use of video content in marketing strategies.
Nevertheless, video marketing is not a piece of cake; it’s quite tough. Creating an excellent piece of video can be a mind-numbing process for marketers because crafting interesting and original video is not enough, you also need to determine where to promote your video.
So how marketers can ensure that video content is improving their website SEO? Here’s how:
1-Determine the Purpose of your video
Before you start making the video, first define the goal of your video content. Once you know, what you want to accomplish with your video, it’s easy for you to achieve success in video marketing. Common goals can be like:
- Brand Awareness
- Increase engagement, conversion and traffic on website
- Anchoring Product USP (unique selling proposition) into customer mind
If you have any other specific goals like getting a prospect to sign up your website or drive them to participate in any of your promotional scheme etc. then define it well.
2-Make sure your video content must be excellent.
Keep your video relevant, surprising and memorable for your audience. Also, it should be also helpful for SEO purpose. Compose your video in such a way that it should stand out from the crowd and appeal to your customer needs.
3-Host your Videos efficiently on your Website
Adding video to the website increases the likelihood of efficient SEO of your website. The website must contain responsive design as it supports video files, templates, and content. Insert your keywords in important fields of video content such as title, description, tags and file name to rank better in search engine result pages.
4-Don’t underestimate the power of YouTube.
Do you know YouTube holds over one billion users that are approximately one-third population of the Internet? (Fortunelords, 2018)
YouTube is the second largest search engine in the world. People browse and search YouTube after Google. Therefore, posting your videos on YouTube as well as on your website will increase the likelihood to bring extensive views, more traffic and high engagement to your site.
5-Share your video content on Social Media
Social media stats suggest that:
- Face book will continue to dominate. (Top Rank Blog)
- There will be several social media platforms that allow users to create and share videos with each other Buffer App
- Twitter has 313 million monthly active users. (Statista, 2017)
- In the past two years, content consumption on Twitter has increased up to 25%. (Hubspot)
As per the statistics mentioned above, creating and publishing the video is not enough; you have to distribute video content across social media extensively to get maximum reach of people on videos and further drive traffic to your website.
Here you have to understand customer psychology; consumers need consistent marketing messages and visual interactions to recognize the brand or consider it for a purchase decision.
So you need to share your content on Twitter, Facebook and many other social networks where your online audience is most likely to spend their time. Furthermore, you can create-a-link on Twitter and Facebook along with your content so people can easily share it on social networks.
Despite the fact, consider reducing or dropping time on social networks that are not delivering brand awareness and lead generation.
These ideas are useful to experiment with your business. I hope you will find the right “formula” or way to correct “path” for your business. The combination of video with SEO breaks through the clutter in digital marketing.
Therefore, video marketing along SEO can help you outshine by making your brand and product look distinguished in the respective niche.
Furthermore, just stay ahead of the curve with latest updates and technologies of video, SEO and Google search engine. Learn from experts, and don’t get reluctant to experiment with different subject matters and line lengths of your videos. In the same way, don’t be terrified to test different SEO strategies to see what results from it bring to your business.
Beatrice McGraw is a content marketer who works for ExportHub – A Business to Business Marketplace. A writer by day and a reader by night; she is striving to make the most of the new opportunities that comes in her way and excels in everything she does. Find her on Twitter here: @McgrawBeatrice.